Is your dog itching for stardom? Or just itching?
Orchard Marketing’s client needed to raise awareness of their steroid free itch treatment. An animated video using their mascot Ruby was the perfect way to engage the viewer, maintain the brand’s tone and provide information about the products benefit.
The brief on this job was a dream come true. “We have this mascot ‘Ruby’, can you make her a judge in a fictional dog talent show where a dim-witted breakdancing bulldog is trying to hide their itching by dancing?”. They don’t’ come better than that.
We took the current assets that had been developed for the campaign, broke them apart and designed a sound stage for the action to happen. A great script was developed by Orchard and then brought to life by some very talented VO artists. Hank Mango then applied their animation magic and voila! Dog’s got Talent!!
Dave Cochrane, Orchard Marketing
Dave Cochrane, Joe Redding
Ze Villard Productions