Don’t let insurance drive you nuts! Have a hug.
Launching a new product is hard especially in the crowded insurance market. Luckily Hug insurance is a unique product and was happy to do something a little out of the box when it came to a launch TVC and Explainer.
A combination of stop motion and 2D cell animation these spots captured Hug’s tone of voice and had cut through in the often generic insurance advertising field.
Dave Cochrane, Mat McCosker, Julian Burgess