What is a SmartPlan?

Westpac

A video to help everyone understand
The benefits of putting it on a SmartPlan.
To promote their SmartPlan functionality Westpac wanted to take their how-to videos a bit further. Their customers weren't understanding the flexibility and benefits of the product so we created and weaved together little vignettes to illustrate where a SmartPlan would fit into people's lives.

This was all nicely tied together with Westpac's new brand guidelines which lean heavily into illustration and animation.

Client

Westpac

Director

Hank Mango

Design

Bryn Desmond-Jones

Animation

Dave Cochrane

Executive Producer

Michael Saad

Audio

Klang

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